Materia

Materia helps environmentally conscious brands deliver consistency and quality to their customers with hemp-derived, USDA organic concentrates and food ingredients. Based in the Colorado mountains, I created two versions of the logo with typefaces that included either a “Minimalist A” or a “Mountain A.” The client also wanted to include a badge design, which I created in Illustrator. The badge alludes to Materia’s commitment to working with environmentally conscious brands and sustainable practices in the hemp industry. The minimalist sans serif typeface adds to the sleekness of the visual brand identity, elevating the brand across its competitors.