Little Livewires
Little Livewires is an online company focused on empowering new parents of infants with unique sleep needs. One of the challenges of this project was creating visual imagery that felt true to the experiences of new parents, highlighting both joy and struggle. From this, I came up with a color palette composed of invigorated bright & playful colors. The logo, created in Adobe Illustrator shows a spectrum of stars, symbolizing infants who may exist in high and/or low emotional states during the night. The typeface chosen is a serif font with a sense of authority and elegance. High-quality designs are highly beneficial for new businesses as they can assert a brand’s presence in their respective field. For social media usage, I sourced high-quality stock imagery that focused on a wide breadth of emotional journeys through parenting. My hope was for these images to create a no-judgment zone for the struggles of new parents.
