Bee & Pollen

Bee & Pollen is a Denver-based boutique that offers floral design, home goods, and gifts. Looking through my website it’s easy to tell that I adore flowers and all their details. Going through product images on Bee & Pollens website showed me they’re all about the details too. Their floral designs are uniquely textured, achieving a cohesive maximalist approach to styling floral arrangements. This inspired their logo design, which I drew first on Procreate using references of their bouquets. I wanted to capture the same level of detail and elegance reflected in Bee & Pollen’s floral designs. Several sketches later, I transferred my file to Illustrator to refine my line work and translate the design to vector lines. The client ended up going with options A *and* B. This delighted me endlessly as I had designed options A & B as two iterations of the same logo. Option A is their main logo, but option B is used primarily for all packaging. Both are functional for their own purpose, yet still delightfully cohesive in their design.